Not Getting the Right Response from Your Website? Maybe You Are Missing Out on These Points
our business is a great one, amazing. And you have built a website design
to show everyone just that. However, after the initial rush, the traffic dwindled, and you are lost as to what you might be missing out. After all, your website is a representation of your brand, and you need to know where the holes in the ship are before the ship sinks.
It is always recommended to take stock of your website on a regular basis, so that you can make tweaks to regulate the traffic and assess the incoming traffic.
Does your website have good content?
- If you are confident of the business you are doing, then your content should reflect that. Clear and focused content on the website reflects how confident and passionate you are about your business and its growth. It also shows how much you know about the challenges in the field, the competition and your readiness to face all of it. One such way of showing your passion towards your field is by having a consistently published blog. The blog will consist of articles, how-to pieces, and your comments on the recent developments in your field. All such content reflects how much you are in touch with the reality of your business. It is important to regularly update the blog.
- In today’s day and age, everybody has a website, and there are hundreds of web design templates to build one if you are a newbie. No one wants to look at cliched and cookie cutter websites with no originality. If you have something new to say, then say it in your own innovative manner and you will have a loyal fan following.
Do the visitors on your site know what to do?
- You may have great content on your website, but you still have to tell the visitors, “okay, what next?” In other words, many websites suffer from this lack of clarity as to what is expected from the visitors. So what if you are great at writing blogs and have a great business? You must tell your visitors to take actions by adding Call-to-Action buttons, such as "Request Pricing" or "Call us to find out .. " or "Send Enquiry" etc. That tells the visitors on how they can reach to your business for their requirements.
Does your website provide a contact number?
- Most of the companies do well by sharing only their email address and managing well. But an email address can be limiting in many ways, mainly because most of the people find it easier to talk about their requirements than write them down for anyone. Mention your contact number on your site along with the name of the person whom one should to talk to for the services they may be looking for. It also helps to indicate the timings when one can reach you on the phone. If you expect visitors outside your country visiting your site and calling you then it helps to mention current local time on your site. By doing this visitors knows if someone will be able to answer the call or not.
Are you present on social networking platoforms?
- Most of the businesses think that having a website should be enough to reach out the customers and clients. But you cannot ignore the power of social networking. Putting out your business on the social network brings you closer to your audience and allows them to communicate with you directly. You can choose the platform that is suitable for your business, but make sure that you choose more than one social network.
Does your site tell how popular you are?
- Let everyone else know that you are being talked about. Feel free to publish testimonials of clients who have been a part of your business and have worked with you. This does not make you sound boastful; in fact it makes you look humble, and it instils confidence in your audience that you say what you mean and mean what you say. Plain testimonials have does not create authenticity. If you are adding testimonials on your site then add real pictures of the customer, take video testimonials if you can, ask customer to rate you on your Google Business page. The best will be to ask the customer to give a letter of recognition on their business letter head and take permission of the customer to publish it on your site. Do things that makes the testimonials look authentic.
Is your website mobile friendly?
- Who doesn’t have a smartphone nowadays? Everyone has a smartphone, and most of the communications take place on it. If your website is not mobile friendly, then you are losing out on a huge chunk of audience.
- Most of the people may not use a laptop or a desktop to browse the internet, but they do use a smartphone to do so. A smartphone allows the users to access information anytime regardless of the place and that’s what your website needs – widespread popularity.
The main objective behind establishing a website is to reach out to new potential customers for your business. If your target audience is not taking any action after visiting your website, then your website is not successful. And that’s why it is important for you to assess your website and fix it to create the action that you want from your visitors.