By: Prateek Patel

There’s an adage that goes, “First impression is the last impression.” It seems a little unfair, but it’s true. Which means you have about 5 seconds to make an impression – a lasting impression – on the viewer. This also means that in that 5 seconds, apart from visuals, you need have something that will keep the viewer’s attention hooked to the website.

And that is where good, attention-grabbing, and just beautiful content becomes incredibly important. Starting with the headline. The combination of good content and stunning visuals draws in more traffic to your website making it a hit.

But then again, what is good content? Good content is when it keeps the reader engaged with confidence and authenticity.

How do you measure good content?

While the organic search traffic is one way to measure the effectiveness of your content, it is not the only way. The main KPIs of good content are:

  • Bounce Rate: A metric that measures the number of visitors that leave the website without browsing. A high bounce rate means that your content is not engaging enough for the viewers and has missed the mark. Or maybe that it just about answers the visitor’s query but gives no reason for them to revisit the website.
  • Time per Session: This measures the duration a visitor spends on the website. The longer visitors spend on your website, the more time they engage with the content. But you may also want to consider that a long session may also indicate confusion - as in the visitor is looking for an answer on your website but does not know where to look.

However, number are numbers. They are not everything. You will still need the human touch to tweak the content on your website – look at the content from all angles possible, and subjectively. Basically, content can be fitted in two main categories:

  • Informative Content: This is content that informs the viewer by answering the questions, describing a service or event or a service, or by establishing a need.
  • Content that Solves: This is content that identifies a problem and proposes alternatives to fix it.
  • Good content lies in either of the above categories. Anything other than that is a big no-no as it lies in the third category – Flattering Content. This is content that is filled with adjectives, has a lot of words but says nothing and concentrates only on the business value without connecting with the audience.

    Good content helps build relationships

    We all know that a website is the best way for any brand or a company to have a successful transaction. And by transaction, I don’t just mean financial transactions. When you build a website, you are trying to sell something to the viewer – your products, your ideas, your existence.

    And that’s why it is crucial for you as a brand to build and maintain a successful relationship with your audience – via content.

    It is essential to remember that each viewer visiting your page is at a different stage of the “buying” process, per se. That’s why when you create content for a web page, you must make sure you include a piece of readability for every kind of user – not just the buyer, but also the window shopper, or just the casual stroller, or the focused comparer.

    Keeping up the content appeal

    Another aspect of content you must take care of is when including logistics to your content. Useful as they may be, they are likely to steal the appeal from your content. Don’t mix up the compelling the content with boring and out-of-context details. Put them away in a different web page, in the form of FAQs. Always have a finger on the audience’s pulse. Experts recommend regularly reviewing and tweaking your content on a regular basis to cater to the audience’s changing needs. If you are regular recipience

    Always have a finger on the audience’s pulse. Experts recommend regularly reviewing and tweaking your content on a regular basis to cater to the audience’s changing needs. If you are regular recipience of comments and reviews, take special care to go through them and assess the audience reaction to your website. Accepting and reviewing your website based on audience feedback boosts up customer confidence in you.

    Always have a finger on the audience’s pulse. Experts recommend regularly reviewing and tweaking your content on a regular basis to cater to the audience’s changing needs. If you are regular recipience of comments and reviews, take special care to go through them and assess the audience reaction to your website. Accepting and reviewing your website based on audience feedback boosts up customer confidence in you.

Enquiry

Please fill out the form below and we will get back to you as soon as possible.

*
*
*
*
*